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Social exclusion—defined as the deficiency of social connection and acceptance—is a painful yet common life experience. When socially excluded, consumers are motivated to restore social connection and display a wide range of coping behaviors. Although prior research has examined various...
This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...