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Skip to Search Results- 1Anticipated effort
- 1Consumer Decision Making
- 1Consumption experience
- 1Decision deferral
- 1Desirability focus
- 1Feasibility focus
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Fall 2013
This dissertation proposes and tests a theory of consumer inaction traps – situations where consumers repeatedly fail to take actions to address relatively small problems, and end up suffering disproportionately from these problems as a result. I demonstrate that initially forgoing action leads...
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Fall 2015
Consumers often must employ self-control strategies to resist temptations in order to achieve their self-control goals. Although prior work has identified many useful self-control strategies, it remains unclear when and how the anticipated amount of effort required to implement a specific...
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Fall 2021
Mindsets play an important role in shaping consumers’ behavior and, in particular, their purchase decisions. A significant body of prior research has investigated different types of mindsets, such as power (Galinsky et al. 2015), regulatory focus (Hamilton et al. 2011; Higgins 1998), and...