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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...
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2014-10-07
SSHRC Awarded IG 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...
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2014-10-07
SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment...
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2015-10-11
SSHRC Awarded IG 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap...
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2016-02-23
From the Surface is an exhibition haunted by the presence of the global ecological crisis. As I implicate the viewer in a web of associations between word, image, and thing, I invite contemplation of our place in a changing world. I seek to unsettle the comfortable illusion that humanity is...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2016-02-01
SSHRC Awarded IDG 2016: The project will conduct a critical disability analysis of the discourses and practices of disability inclusion within a wide range of sport and recreation programs in Canada. 'Inclusive movement programs' have been internationally championed as a basic right of people...
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2016-02-23
From the Surface is an exhibition haunted by the presence of the global ecological crisis. As I implicate the viewer in a web of associations between word, image, and thing, I invite contemplation of our place in a changing world. I seek to unsettle the comfortable illusion that humanity is...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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2018-01-23
SSHRC Awarded IDG 2018: This exploratory research focuses on the connection between board membership and art philanthropy in the performing arts (i.e. theatre, symphony, ballet, opera). Art patronage, from the Renaissance, through nation-state promotions of culture is recognized as having...