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SSHRC IG awarded 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...
SSHRC IG awarded 2015 (2014 competition): We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their...