ERA users may experience an intermittent Deposit/Save error. We apologize for any inconvenience this may cause. Thank you for your patience while we work to resolve the issue. When the work is completed, we'll remove this notice.
SearchSkip to Search Results
In two essays I investigate two antecedents of self-concept change in consumers: Threats to the self and the activated self-construal and its effect on goal conflict resolution. In the first essay, I explore identity strictly as consumers define themselves in terms of the possessions with which...