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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...
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2014-10-07
SSHRC Awarded IG 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...
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2014-10-07
SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment...
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2015-10-14
SSHRC Awarded IG 2016: Project aims to catalogue, edit and analyze Early Modern Icelandic religious poetry whose subjects are virgin martyr saints. The project seeks to demonstrate the critical role of the poems within Early Modern Icelandic religious and social thought as prescriptive models for...
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2015-10-15
SSHRC Awarded IG 2016: Incoming university students have experience with and are engaged by avatar-based virtual worlds [VEs]. Are educators ready for them? An empirically supported, psychological theory of learning in 3D Virtual Environments, with principles for educational practice, would...
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2015-10-14
SSHRC Awarded IG 2016: Where philosophy of science has traditionally construed and studied science in terms of representations of the natural world (eg: data and theories), this project will study scientists' values, explanatory and investigative aims, and methodological and explanatory...
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2015-10-15
SSHRC Awarded IG 2016: My research is directed at clarifying the familiar, but poorly understood notions of passion, power and representation. These concepts play distinct roles in diverse branches of philosophy, but they intersect naturally in several places, and examined together, they may...
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2015-10-14
SSHRC Awarded IG 2016: Music scholars have recognized the need for more inclusive histories, however there is no broadly inclusive resource for interdisciplinary study of the multicultural and multifaceted phenomenon of music in Canada. This project will develop the theoretical and methodological...