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Author: Ding, Yulian Subject: BSE Collections: Graduate and Postdoctoral Studies (GPS), Faculty of

  • Three essays on consumer behavior and food risks

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    Fall 2010

    Ding, Yulian

    This thesis examines consumer behavior towards food risks in three different papers, focusing on two food concerns: genetically modified (GM) food and bovine spongiform encephalopathy (BSE). The first paper investigates the roles of different measures of trust on consumers’ stated choices for...

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