1 = National Canadian Breast Cancer Foundation Website
2 = Heart Truth Website
3 = Globe and Mail Newspaper
4 = Globe and Mail Website
5 = National Post Newspaper
6 = National Post Website
7 = Chatelaine Magazine
8 = Chatelaine Website
9 = Flare Magazine
10 = Flare Website
11 = Glamour Magazine
12 = Ladies’ Home Journal
13 = Prevention Magazine
14 = Women’s Day Magazine
15 = Women’s Health Magazine

1 = Breast Cancer
2 = Heart disease and stroke

1 = Pink Ribbon
2 = Heart Truth

1 = Fall
2 = Winter

1 = Advertisement
2 = Article

1 = Lines
2 = Seconds

1 = Yes
2 = No

1 = CBCF
2 = Heart and Stroke
3 = Alberta Cancer Foundation
4 = Cross Cancer Institute
5 = American Heart Association
6 = University Health Network
7 = U.S. Cancer Institute
8 = World Health Organization
9 = Canadian cancer society
10 = National heart, lung and blood institute
11 = Canadian partnership against cancer
12 = American cancer society
13 = Public health agency of Canada
14 = National cancer institute
15 = Alberta Health Services
16 = Screening for Life
17 = Breast Cancer Society of Canada
18 = Breast Cancer Research Foundation

1 = CBCF
2 = Heart and Stroke Foundation
3 = Alberta Cancer Foundation
4 = Cross Cancer Institute
5 = American Heart Association
6 = University Health Network
7 = U.S. Cancer Institute
8 = World Health Organization
9 = Canadian cancer society
10 = National heart, lung and blood institute
11 = Canadian partnership against cancer
12 = American cancer society
13 = Public health agency of Canada
14 = National cancer institute
15 = Alberta Health Services
16 = Screening for Life

1 = CBCF
2 = Heart and Stroke Foundation
3 = Alberta Cancer Foundation
4 = Cross Cancer Institute
5 = American Heart Association
6 = University Health Network
7 = U.S. Cancer Institute
8 = World Health Organization
9 = Canadian cancer society
10 = National heart, lung and blood institute
11 = Canadian partnership agaist cancer
12 = American cancer society
13 = Public health agency of Canada
14 = National cancer institute
15 = Alberta Health Services
16 = Screening for Life

1 = Exercise only
2 = Diet only
3 = Alcohol only
4 = Smoking only
5 = Detection only
6 = Mix
7 = weight loss
8 = avoid exposure

1 = Change Diet
2 = Exercise
3 = No Smoking
4 = Reduce Alcohol
5 = Visit Doctor
6 = Mammogram
7 = Weight loss
8 = Healthy cholesterol
9 = Healthy blood pressure
10 = Regulate Blood sugar levels
11 = Sun safety
12 = Early detection
13 = Reduce stress
14 = Breast self exam
15 = Avoid Cancer Causing Products
16 = Give Birth early
17 = Breast feed
18 = HPV Immunization
19 = Risk reducing mastectomy
20 = Put self first

1 = Front Page
2 = News
3 = Classifieds
4 = Sports
5 = Health
6 = Lifestyle
7 = Entertainment
8 = Opinion
9 = Videos
10 = Food
11 = Finance
12 = Events
13 = Weather
14 = Driving
15 = Press
16 = About Us
17 = Other
18 = Feature
19 = unsure

1 = Yes
2 = No
3 = Video

1 = Small
2 = Medium
3 = Large

1 = 1-3
2 = 3 or more

1 = Women only
2 = Men only
3 = Mixed

1 = under 40
2 = 40-65
3 = 65 or older
4 = mixed or can't determine

1 = all caucasian
2 = all asian
3 = all african american
4 = mixed

1 = Web
2 = Print

1 = Campaign
2 = Business

1 = Supportive of organization
2 = Medical and/or Research
3 = Prescriptive
4 = Survivorship
5 = Fearful

1 = Caucasian
2 = African Canadian
3 = Asian
4 = East Indian
5 = Hispanic
6 = Unable to identify

1 = Caucasian
2 = African Canadian
3 = Asian
4 = East Indian
5 = Hispanic
6 = Unable to identify
7 = Middle Eastern

Ad_Article=2 (FILTER)
0 = Not Selected
1 = Selected

Total number of people
1 = one person
2 = two people
3 = three people
4 = four people
5 = five people
6 = six people
7 = seven people
8 = eight people
9 = nine people
10 = Crowd

Number of women
1 = one female
2 = two female
3 = three female
4 = four female
5 = five female
6 = six female
7 = seven female
8 = eight female
9 = nine female
10 = Crowd

Number of men
1 = one male
2 = two male
3 = three male
4 = four male
5 = five male
6 = six male
7 = seven male
8 = eight male
9 = nine male
10 = Crowd

1 = Child
2 = Youth
3 = 18-30
4 = 31-40
5 = 41-50
6 = 51-60
7 = 61-70
8 = 70+
9 = Unable to identify

1 = Child
2 = Youth
3 = 18-30
4 = 31-40
5 = 41-50
6 = 51-60
7 = 61-70
8 = 70+
10 = Unable to identify