ERA

Download the full-sized PDF of Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic StadiumDownload the full-sized PDF

Analytics

Share

Permanent link (DOI): https://doi.org/10.7939/R3G37W

Download

Export to: EndNote  |  Zotero  |  Mendeley

Communities

This file is in the following communities:

Graduate Studies and Research, Faculty of

Collections

This file is in the following collections:

Theses and Dissertations

Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium Open Access

Descriptions

Other title
Subject/Keyword
Olympic Stadium
Heritage Sport Tourism
Travel Motivations
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Feng, Qinyan
Supervisor and department
Hinch, Tom (Physical Education and Recreation)
Examining committee member and department
Walker, Gordon (Physical Education and Recreation)
Mills, David (History and Classics)
Hinch, Tom (Physical Education and Recreation)
Department
Physical Education and Recreation
Specialization
Recreation and Leisure Studies
Date accepted
2012-04-30T09:22:49Z
Graduation date
2012-11
Degree
Master of Arts
Degree level
Master's
Abstract
Scholars and sport tourism managers have exhibited a growing interest in heritage sport tourism. The purpose of this study is to examine the motivations of visitors to sport heritage sites, as a way of helping facility managers to optimize relevant strategies and capitalize on these opportunities. To achieve this goal, a study of heritage sport tourism was conducted at the Bird’s Nest stadium following the 2008 Beijing Olympics. A qualitative approach was used featuring semi-structured interviews and document analysis. The findings suggested that participants had various motivations but most of them were related to Olympic memories. Management’s efforts corresponded to the motivations identified by the visitors who participated in the study. However, there appear to be differences in motivations among market segments. Therefore, it is recommended that the managers of sport heritage sites should recognize that a range of market segments exist with unique motivations that require targeted marketing strategies.
Language
English
DOI
doi:10.7939/R3G37W
Rights
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
Citation for previous publication

File Details

Date Uploaded
Date Modified
2014-04-25T00:05:00.388+00:00
Audit Status
Audits have not yet been run on this file.
Characterization
File format: pdf (Portable Document Format)
Mime type: application/pdf
File size: 3102901
Last modified: 2015:10:12 12:22:28-06:00
Filename: Feng_Qinyan_Fall 2012.pdf
Original checksum: 7e9578f7a69362e1814e8706f3d4ab1f
Well formed: true
Valid: true
File author: install
Page count: 150
File language: zh-CN
Activity of users you follow
User Activity Date