ERA

Download the full-sized PDF of Online Library Communities: An Analysis of Ten Canadian Public Library Websites and Social MediaDownload the full-sized PDF

Analytics

Share

Permanent link (DOI): https://doi.org/10.7939/R3VH5CV4C

Download

Export to: EndNote  |  Zotero  |  Mendeley

Communities

This file is in the following communities:

Graduate Studies and Research, Faculty of

Collections

This file is in the following collections:

Theses and Dissertations

Online Library Communities: An Analysis of Ten Canadian Public Library Websites and Social Media Open Access

Descriptions

Other title
Subject/Keyword
communication
community
communities
social media
library
online library communities
online
websites
virtual
MLIS
online library community
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Pitcher, Alison J
Supervisor and department
Mackey, Margaret (School of Library and Information Studies)
Examining committee member and department
Mackey, Margaret (School of Library and Information Studies)
Branch, Jennifer (School of Library and Information Studies)
Rathi, Dinesh (School of Library and Information Studies)
Department
School of Library and Information Studies
Specialization

Date accepted
2015-06-17T11:27:00Z
Graduation date
2015-11
Degree
Master of Library and Information Studies
Degree level
Master's
Abstract
This thesis addresses the question of whether or not Canadian public libraries are creating online communities through their websites and social media pages. Studies into what sense of community entails, both physically and digitally have been conducted outside of the library and information studies [LIS] field, but never within it. And in today’s world where more and more people access the internet and social media, libraries cannot afford to be serving their members in a physical setting alone, especially if e-visits are starting to outweigh in-person ones. There is a gap in current LIS research surrounding online communities and this lack of research and awareness could be hurting the impact that libraries might have. Focussing on the ten Canadian public libraries that serve the largest populations, this study analyzes a set of screen-captures of major library websites and social media. Each library’s website was analyzed by utilizing three personas in order to create pathways through each and determine if sense of community was being created through the four aspects of community: membership, influence, integration & fulfillment, and shared emotional connection. The analysis showed that shared emotional connection and influence were the two weakest aspects overall. Following that, each library’s accessible social media sites were captured and then analyzed for content as well as for obvious invitations to communicate. This analysis showed that there needs to be more of a focus on inviting communication, as well as an awareness that member interests are varied and posts need to cover a broad spectrum in order to attract member interactions. The results of all steps of analysis were used to create a simple set of best practices from which libraries can begin to better their online communities. This research is limited in scope and the results create a foundation upon which further research can occur and on which libraries can begin to better understand their online communities.
Language
English
DOI
doi:10.7939/R3VH5CV4C
Rights
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
Citation for previous publication

File Details

Date Uploaded
Date Modified
2015-06-17T17:27:01.574+00:00
Audit Status
Audits have not yet been run on this file.
Characterization
File format: pdf (PDF/A)
Mime type: application/pdf
File size: 16339762
Last modified: 2016:06:24 17:00:33-06:00
Filename: Pitcher_Alison_J_201506_MLIS.pdf
Original checksum: 7fc4c02c72eab23cd23846fd413c3d6c
Activity of users you follow
User Activity Date