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Permanent link (DOI): https://doi.org/10.7939/R3038X

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Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company Open Access

Descriptions

Other title
Subject/Keyword
social responsibility
baby boomer
energy
frontline employee
SDT
perception
demographics
Enbridge
employee
work climate
generation
age
autonomy supportive
csro
csr
education level
pipeline
North America
gen x
self-determination theory
csr attitude
orientation
autonomy
corporate social responsibility
millennial
csr orientation
attitude
energy transportation
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Michailides, Theophilos P.
Supervisor and department
Lipsett, Michael (Mechanical Engineering)
Flynn, Peter (Mechanical Engineering)
Examining committee member and department
Lipsett, Michael (Mechanical Engineering)
Bontis, Nick (Business)
Suddaby, Roy (Business)
Doucette, John (Mechanical Engineering)
Karapetrovic, Stanislav (Mechanical Engineering)
Department
Department of Mechanical Engineering
Specialization
Engineering Management
Date accepted
2013-12-20T09:29:16Z
Graduation date
2014-06
Degree
Doctor of Philosophy
Degree level
Doctoral
Abstract
Corporate social responsibility (CSR) reflects the commitment businesses voluntarily undertake to integrate ethical behaviors and societal matters within their operating contexts, decision-making processes, strategies and corporate values while simultaneously maximizing economic objectives. As large firms embrace and integrate the principles of CSR into their business practices, company personnel will likely be expected to show actions that are linked to conveyed corporate values and related policies. This words-to-action progression, an inevitability when mainstreaming a concept, will heighten credibility and perceived CSR commitment amongst the relevant stakeholders of the corporation. It also presents the firm with an opportunity to heighten the alignment between corporate values and personal attitudes of its employees, which can be beneficial from an attraction and retention point of view. To enhance the likelihood that employees at the frontline level will accept these principles and become engaged with these values, it is important to quantify and understand their attitudes towards the social responsibility construct itself. It is also relevant to examine whether certain workplace factors and individual characteristics may impact their viewpoints. This research study evaluated whether the variables of work climate perception, education level, and age directly influenced one’s corporate social responsibility perspective. The research method selected to gather data was the survey approach, which used a structured questionnaire. The developed survey was based to a large extent on existing instruments available in literature. One type of survey was used for workplace climate perceptions and a second type was used for CSR attitudes (orientation). Demographic information was also collected within the survey. A case study is presented, which is based on a survey of frontline personnel employed by a North American energy transportation company (Enbridge Inc.). Survey development is described, analysis methods are explained, and results are presented with statistical measures to verify hypotheses related to the CSR attitudes of employees. The implications of the findings are discussed from a business strategy perspective, along with the limitations of the study and suggestions for future research.
Language
English
DOI
doi:10.7939/R3038X
Rights
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
Citation for previous publication
Michailides, T. P. and Lipsett, M. G. (2013), Surveying Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company. Corp. Soc. Responsib. Environ. Mgmt, 20: 296–320. doi: 10.1002/csr.1291

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