Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part I

• Author(s) / Creator(s)

  • Jelen, Paul
  • Unterschultz, Jim
  • Kim, Renee B.
  • Veeman, Michele M.

• This paper evaluates the five-star and four-star hotel sector component of the Korean beef market from the perspective of Canadian beef exporters. The study provides background information on this emerging market and identifies the attitudes of beef purchasers in the hotel sector to the beef products of major potential national suppliers. This information is necessary to identify buyers' perceptions and to develop plans to improve Canadian marketing strategies.

• Date created

  1996

• Subjects / Keywords

  • Consumer behaviour
  • International trade
  • Beef market
  • Korea

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R3VH5CQ4K

• License

  Attribution-NonCommercial-NoDerivatives 3.0 International