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Permanent link (DOI): https://doi.org/10.7939/R3VH5CQ4K

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Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part I Open Access

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Author or creator
Kim, Renee B.
Unterschultz, Jim
Veeman, Michele M.
Jelen, Paul
Additional contributors
Subject/Keyword
international trade
consumer behaviour
beef market
Type of item
Report
Language
English
Place
Korea
Time
Description
This paper evaluates the five-star and four-star hotel sector component of the Korean beef market from the perspective of Canadian beef exporters. The study provides background information on this emerging market and identifies the attitudes of beef purchasers in the hotel sector to the beef products of major potential national suppliers. This information is necessary to identify buyers' perceptions and to develop plans to improve Canadian marketing strategies.
Date created
1996
DOI
doi:10.7939/R3VH5CQ4K
License information
Creative Commons Attribution-Non-Commercial-No Derivatives 3.0 Unported
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