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Persuasively architecting e-commerce experiences: Context effect and extremeness aversion in online product catalog design Open Access

Descriptions

Author or creator
Wiebe, Joanna
Additional contributors
Finn, Adam (Supervisor)
Subject/Keyword
contrast effect
website optimization
A/B test
interaction design
product catalogue page
Type of item
Report
Language
English
Place
Time
Description

Date created
2010/08/26
DOI
doi:10.7939/R3H12VB3W
License information
Creative Commons Attribution-Non-Commercial 3.0 Unported
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Date Modified
2014-04-29T16:48:22.132+00:00
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File format: pdf (Portable Document Format)
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File size: 484781
Last modified: 2015:10:12 15:01:20-06:00
Filename: WiebeJoanna.pdf
Original checksum: b73f486f0b11a8eb321953591f1192d4
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File title: Herd behavior in purchasing books online
File author: Joanna Wiebe
Page count: 29
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