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Permanent link (DOI): https://doi.org/10.7939/R3GM81V9D

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Using Social Media for Health Information: How New Technologies are Being Used in HIV/AIDS Communication Open Access

Descriptions

Other title
Subject/Keyword
mobile
language
multimedia
YouTube
interactivity
Facebook
social media
HIV/AIDS
Twitter
communication
Fropper
affect heuristic
behaviour change
new media
health information
Social networking sites
targeting
technology
content analysis
youth
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Grotkowski, Ali K
Supervisor and department
Harvey Quamen (Humanities Computing)
Lisa Given (School of Information Studies, Charles Sturt University (Australia))
Examining committee member and department
Dinesh Rathi (School of Library and Information Studies)
Cindy Jardine (School of Public Health)
Department
Humanities Computing
School of Library and Information Studies
Specialization

Date accepted
2014-01-31T10:24:17Z
Graduation date
2014-06
Degree
Master of Arts/Master of Library and Information Studies
Degree level
Master's
Abstract
Social networking sites, mobile technologies and other information and communications technologies have become popular ways of connecting. The health information field is no exception; however, what are best practices and strategies to effectively use the affordances of these tools, and currently common uses of these changing media? This study examines both how new media are discussed and how tools such as YouTube, Facebook, Twitter, LinkedIn, Google+, Fropper, blogs, and Flickr are employed using HIV/AIDS as the health topic of focus. A content analysis of sources spanning academic, lay and professional content, in publications, news articles, and websites as well as Web 2.0 examples was conducted. The results show that tools can be interactive and can reach many, not only youth. Implications for practice include the need to effectively use the affect heuristic and emotion to impart messages, and to devote appropriate time and resources to these health communications tasks.
Language
English
DOI
doi:10.7939/R3GM81V9D
Rights
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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