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Permanent link (DOI): https://doi.org/10.7939/R31K7P

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Value-added poultry product development: a consumer driven approach Open Access

Descriptions

Other title
Subject/Keyword
repertory
poultry
conjoint
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Martinez Michel, Lorelei
Supervisor and department
Wismer, Wendy (Agricultural, Food and Nutritional Science)
Examining committee member and department
Betti, Mirko (Agricultural, Food and Nutritional Science)
Nilsson, Tomas (Rural Economy)
Department
Department of Agricultural, Food, and Nutritional Science
Specialization

Date accepted
2009-12-02T22:10:54Z
Graduation date
2010-06
Degree
Masters of Science in Food Science and Technology
Degree level
Master's
Abstract
To provide consumer oriented insight into the expanding market for value-added chicken product development, consumer science and econometric techniques were used to identify consumer perceptions and willingness to pay for chicken product attributes. ‘Convenience’ and ‘health’ were positively perceived attributes of unprocessed products while traditional processed products such as chicken nuggets represented undesirable composition, processing and quality concerns. Consumers had a strong preference for a refrigerated free range chicken breast product, without additives/preservatives or added flavour that could be oven heated. Microwaveable and organic products were less preferred. Half of respondents were willing to pay around 30% more for a value-added chicken product over the price of a conventional one. This information will allow poultry processors to develop new value-added chicken products in response to current consumer attribute preferences while maintaining a price that could enhance not only their profits but consumer satisfaction.
Language
English
DOI
doi:10.7939/R31K7P
Rights
License granted by Lorelei Martinez Michel (martnezm@ualberta.ca) on 2009-11-26T09:22:33Z (GMT): Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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File author: Lorelei Martinez Michel
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