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Permanent link (DOI): https://doi.org/10.7939/R3V66Z

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Consumer Preferences and Willingness to Pay for Certification of Eggs Open Access

Descriptions

Other title
Subject/Keyword
credence attribute
willingess to pay
certification
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Romanowska, Patrycja Ewelina
Supervisor and department
Goddard, Ellen (Rural Economy)
Examining committee member and department
Adamowicz, Vic (Rural Economy)
Renema, Rob (Agricultural Food and Nutritional Science)
Department
Rural Economy
Specialization

Date accepted
2009-09-18T15:27:18Z
Graduation date
2009-11
Degree
Master's of Science
Degree level
Master's
Abstract
This research examines consumer preferences for certification of select credence attributes by different certifying agents. Over two separate study periods, groups of Edmonton consumers participated in sessions comprised of three components – a “real” choice experiment, a stated preference exercise and a survey – designed to elicit willingness to pay for select credence attributes of eggs, certification of those attributes and establish attitudes and beliefs that may affect preferences. Results indicate that consumer shopping habits, overall trust levels and certain demographic characteristics influence the preference for an attribute as well as the preference for certification of that attribute. Survey respondents prefer certified to uncertified eggs and government is the preferred certifier. Pasteurized eggs gained the most from certification. Furthermore, an assessment of respondent knowledge about current certification practices indicates that certification schemes be accompanied by an adequate education campaign.
Language
English
DOI
doi:10.7939/R3V66Z
Rights
License granted by Patrycja Romanowska (promanow@ualberta.ca) on 2009-09-16T18:41:32Z (GMT): Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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