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Permanent link (DOI): https://doi.org/10.7939/R31G0J755
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Arthur's Agendas: An Aardvark Avatar Edutains Open Access
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Mackey discusses the impact of television on young viewers by tracing Arthur the Aardvark's transformation--and influence on children--from a literary creation to the popular hero of a daily TV show and a Web page to an ActiMate doll.
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- © 2000 Margaret Mackey et al. This version of this article is open access and can be downloaded and shared. The original author(s) and source must be cited.
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Mackey, M., (2000). Arthur's Agendas: An Aardvark Avatar Edutains. Bookbird: A Journal of International Children's Literature , 38(1), 37-40.
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