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Permanent link (DOI): https://doi.org/10.7939/R3NX36

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Why Bother? Examining the motivations of users in large-scale crowd-powered online initiatives Open Access

Descriptions

Other title
Subject/Keyword
online culture
crowdsourcing
motivation
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Organisciak, Piotr
Supervisor and department
Given, Lisa M. (School of Library and Information Studies)
Examining committee member and department
Rockwell, Geoffrey (Department of Philosophy)
Given, Lisa M. (School of Library and Information Studies)
Ruecker, Stan (Department of English and Film Studies)
Department
Humanities Computing - Library and Information Studies
Specialization

Date accepted
2010-08-31T20:46:56Z
Graduation date
2010-11
Degree
Master of Arts
Degree level
Master's
Abstract
This study examines the motivations of participants in networked, large-scale content production and research – a paradigm of distributed work magnified by the Internet. This has come to be called crowdsourcing. The approach taken in examining the crowdsourcing paradigm is of retrospection, with a study focused on observed examples and existing theories. Thirteen cases of existing crowdsourcing sites were selected for study, from a larger sample of 300. These cases were coded by their site properties and analyzed, identifying possible motivational mechanisms. Subsequent interviews with eight medium to heavy Internet users further explored these features, with an emphasis on ranking relative importance of various motivators. This study concludes with a series of recommendations on motivating crowds in such projects, emphasizing among others the importance of topical interest, ease of participation, and appeals to the individuals’ knowledge. In addition to base motivators, a number of support, or secondary, motivators are outlined.
Language
English
DOI
doi:10.7939/R3NX36
Rights
License granted by Piotr Organisciak (organisc@ualberta.ca) on 2010-08-31T20:30:31Z (GMT): Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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File title: Why Bother: Examining the Motivations of Users in Large-Scale Crowd-Powered Online Initiatives
File author: Piotr Organisciak
Page count: 165
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