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Permanent link (DOI): https://doi.org/10.7939/R3W951207

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Secondary Market Research Tutorial: Getting to Know Your Industry Open Access

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Author or creator
Buschert, Kim
McCauley, Aleha
Additional contributors
Subject/Keyword
Industry Research
Online Tutorial
Type of item
Conference/workshop Poster
Language
English
Place
Time
Description
Conducting secondary market research is now part of many business and management programs. Learning about one’s industry involves gathering general market trends, and information about the external environment, competition and consumer behaviour. However, while secondary research is integral to successful venture design, business planning and marketing strategy, it is seen by many as a time consuming and challenging process. UBC librarians at the Vancouver and Okanagan campuses have been supporting students to learn how to identify and use credible proprietary and open access secondary market research sources through in-class workshops. We were interested in how we could support this expanding and broad-based research need in a sustainable and flexible way.
Date created
2017/05
DOI
doi:10.7939/R3W951207
License information
Attribution-NonCommercial 4.0 International
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Citation for previous publication
Buschert, Kim, & McCauley, Aleha. (2017). Secondary Market Research Tutorial: Getting to Know Your Industry. WILU 2017, Edmonton, AB, May 23-25.
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2017-10-31T11:53:33.170+00:00
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Last modified: 2017:08:08 09:43:53-06:00
Filename: GettingtoKnowYourIndustry_BuschertMcCauley.pdf
Original checksum: 0e068e227b65819c0a907474ff1634ef
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