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The impact of online coupons on fan retention within an interuniversity sporting environment Open Access

Descriptions

Author or creator
Krywulak, Jonathan R.
Additional contributors
Ian Reade (Supervisor)
Subject/Keyword
consumer
behaviour
online
coupons
TPB
repurchase
intentions
Groupon
DOD
retention
Type of item
Report
Language
English
Place
Time
Description
Date created
2017/04/02
DOI
doi:10.7939/R33B5WM3D
License information
Attribution-NonCommercial-NoDerivs 4.0 International
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2017-06-16T13:31:27.354+00:00
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File format: pdf (Portable Document Format)
Mime type: application/pdf
File size: 1452588
Last modified: 2017:06:15 09:25:27-06:00
Filename: Krywulak_MACT_Comm 900_Capstone Project_040217b.pdf
Original checksum: e3fe075b21cc6be53ccd6c3130e330e1
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File title: Shankar, V., & Balasubramanian, S. (2009). Mobile marketing: A synthesis and prognosis. Journal of Interactive Marketing, 23(2), 118-129.
File author: jkrywula
Page count: 69
File language: en-US
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