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Permanent link (DOI): https://doi.org/10.7939/R3K598

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The role of place promotion and urban image in the development and marketing of rapid mass transit systems (RMT) Open Access

Descriptions

Other title
Subject/Keyword
Auckland
Place Promotion
Urban Image
Creative Class
Edmonton
Urban Geography
Urban Hierarchy
Transit
Interurban Competition
Sustainability
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
McLellan, Andrew Nicholas Rowswell
Supervisor and department
Collins, Damian (Earth and Atmospheric Sciences)
Examining committee member and department
Collins, Damian (Earth and Atmospheric Sciences)
Krogman, Naomi (Resource Economics and Environmental Sociology)
Summers, Robert (Earth and Atmospheric Sciences)
Department
Department of Earth and Atmospheric Sciences
Specialization

Date accepted
2011-09-26T17:16:19Z
Graduation date
2011-11
Degree
Master of Arts
Degree level
Master's
Abstract
For many cities, the improvement or development of rapid mass transit (RMT) systems offers benefits to the local population and environment, and contributes to efforts to compete with other centres. This thesis considers the motivations for the contemporary development and marketing of RMT in Edmonton, Canada and Auckland, New Zealand. Data was collected through key informant interviews in each city, supplemented by document analysis and participant observation. It was found that sustainability, interurban competition, political influences and automobility were key themes in RMT development. Place promotion and urban image were found to be moderately important factors and environmental stewardship played a less than expected role. Overall, municipal decision makers are very conscious of the ability to use RMT as a place promotion tool to attract not only economic development, but also a ‘creative class’ of citizens that will help increase their success in regional or global scale interurban competition.
Language
English
DOI
doi:10.7939/R3K598
Rights
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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