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Permanent link (DOI): https://doi.org/10.7939/R3VS3P

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The General Self-Concept Prime Open Access

Descriptions

Other title
Subject/Keyword
signature
self-concept
self-identity
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Kettle, Keri Lien
Supervisor and department
Gerald Haubl (Marketing)
Examining committee member and department
Richard Johnson (Augustana)
Darren Dahl (UBC)
Sarah Moore (Marketing)
John Pracejus (Marketing)
Department
School of Business
Specialization

Date accepted
2011-08-30T21:01:25Z
Graduation date
2011-11
Degree
Doctor of Philosophy
Degree level
Doctoral
Abstract
Each of us has a self-concept – the set of characteristics that reflect the type of person we are (Wakslak et al. 2008) – within which exist specific self-schema and self-identities that guide our behavior in different situations. It is well established that particular constructs and identities can be differentially activated (primed) through a variety of means, such as exposure to words (Bargh, Chen, and Burrows 1996), objects (Berger and Fitzsimons 2008), and images (McKee, Nhean, Hanson, and Mase 2006). Little is known, however, about whether – or how – multiple aspects of one’s self-concept can be differentially or simultaneously primed by a single intervention. This dissertation introduces the general self-concept prime – the notion that a single intervention (such as signing one’s name) can lead to the activation of one or more distinct aspects of one’s self-concept. In three essays, I examine the general self-concept priming effect of signing one’s name, investigate how a general self-concept prime influences performance and other behaviors, and identify other interventions that serve as general self-concept primes.
Language
English
DOI
doi:10.7939/R3VS3P
Rights
License granted by Keri Kettle (kkettle@ualberta.ca) on 2011-08-30T03:23:40Z (GMT): Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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