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Permanent link (DOI): https://doi.org/10.7939/R3QK9N

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Institutional consumer preferences for Forest Stewardship Council certified paper Open Access

Descriptions

Other title
Subject/Keyword
environmentally friendly paper
forests
business development plan
certified paper adoption
forest stewardship council
certification
paper
paper procurement
fsc
paper preferences
Type of item
Thesis
Degree grantor
University of Alberta
Author or creator
Gados, Alicja Irena
Supervisor and department
Adamowicz, Vic (Rural Economy)
Doucet, Joseph (School of Business)
Examining committee member and department
Luckert, Marty (Rural Economy)
Adamowicz, Vic (Rural Economy)
Doucet, Joseph (School of Business)
Department
Rural Economy
Specialization

Date accepted
2011-05-13T15:14:40Z
Graduation date
2011-11
Degree
Master of Science
Degree level
Master's
Abstract
The Forest Stewardship Council (FSC) certifies forests that have been grown in an environmentally and socially responsible manner. It attempts to increase market share for certified paper via a Business Development Plan (BDP). This thesis provides analysis of the FSCs marketing using a survey and case study approach. The survey of institutional paper buyers reveals trends that suggest that the market for FSC and other certified papers is gaining popularity with institutional buyers, even though final consumers remain price sensitive. Components of institutional behavior that might cause an organization to adopt FSC are analyzed. This analysis reveals that adoption is more likely if it is important to an institution’s stakeholders and if reputation can be increased, even given increased costs. However, much of the growth in market share of FSC remains unexplained by the BDP. Hence the market for FSC and certified paper may be expanding independent of FSC and BDP.
Language
English
DOI
doi:10.7939/R3QK9N
Rights
License granted by Alicja Gados (gados@ualberta.ca) on 2011-05-11T23:01:08Z (GMT): Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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File format: pdf (Portable Document Format)
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File size: 2240054
Last modified: 2015:10:12 12:55:26-06:00
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File title: thesis preface FINAL
File author: Alicja Gados
Page count: 152
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