Capping Projects (Communications and Technology)
Students in the MA in Communications and Technology (MACT) are creating a body of applied research with this collection of six-credit capping projects, a required component of the course-based program that integrates the practical and professional aspects of the core areas of study.
Items in this Collection
- 32Gow, Gordon (Supervisor)
- 24McMahon, Rob (Supervisor)
- 16Adria, Marco (Supervisor)
- 13Varnhagen, Stanley (Supervisor)
- 12Campbell, Kathryn J. (Supervisor)
- 11Curry, Ann (Supervisor)
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Unveiling the Veiled: Semiotic Analysis of Symbols and Power Dynamics in the Denver Airport Conspiracy Theories
Download2024-02-26
This capstone project, titled 'Unveiling the Veiled: Semiotic Analysis of Symbols and Power Dynamics in the Denver Airport Conspiracy Theories,' embarks on a thorough examination and undertaking of the public discourse surrounding the Denver International Airport, paying special attention to its...
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X (formerly Twitter) Perspectives on Gender and Cultural Representation in Mulan (2020) and Shang-Chi and the Legend of the Ten Rings (2021)
Download2024-03-22
Inequalities in gender and cultural representation are still prevalent throughout much of society and although these issues are becoming more widely recognized, progress in these areas has been largely stagnant. In recent years, Hollywood has been faced with strong public backlash and increased...
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How Digital Storytelling Can Be Used in Postsecondary Instruction: A case study of ds106, an online course at the University of Mary Washington
Download2023-03-31
Digital storytelling has existed since the early 1990s and has since been adapted for use in various educational settings. With changing technologies and pedagogical techniques, the traditional definition coined by the StoryCenter of a true story as one told using video, voice over, audio, and...
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Fifty Shades of Grey: Social Media and How Online Behaviours of Healthcare Providers Affect Real-World Professional Practice
Download2023-08-08
The advent of social media in recent years has created an enormous opportunity for information to be exchanged at a global level. Healthcare providers in particular appear to be turning to social media at increasing rates for both personal and professional use. However, due to its viral nature,...
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“Hockey is for Everyone”: A Semiotic Analysis of NHL Instagram Posts to Define Success for EDI-Focused Sports Marketing
Download2023-03-25
In North America, the National Hockey League (NHL) is an example of an influential organization that not only acts as a home for some of the world’s greatest athletes, but also fosters a strong community of hockey fans, who primarily engage with the organization and its teams online. The NHL...
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2023-03-01
This capstone examines Alberta’s weekly COVID-19 press briefings through the lens of crisis communications. These weekly press briefings were the main vehicle through which the province’s premier and chief medical officer of health relayed pandemic-related information and directives to the...
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From Nonna's Kitchen to the Virtual Table: Preserving and Safeguarding Intangible Cultural Heritage through Social Media - A Case Study of Pasta Grannies
Download2023-08-01
This study examines the role of social media in preserving and safeguarding intangible cultural heritage (ICH) by looking at the case of Pasta Grannies, a social media channel that features women over 65 who hand-make pasta, a cultural practice that is quickly dying out in Italy. By using...
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2023-08-10
I lived in a rural town in northeastern Alberta for the last five years where access to healthcare has always been challenging and tenuous. Prior to the pandemic, recruiting and retaining quality healthcare professionals in rural areas was already difficult (Matthews & Park, 2007), and while the...
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Slack as a Virtual Office: Researching the relationships between employee communication and engagement on internal social media platforms
Download2023-08-14
Purpose – The purpose of this research is to investigate how internal social media platforms impact employee engagement at remote work organisations. Design/Methodology/Approach – This research is based on a case study of Shopify employees and their usage of Slack. Data regarding Slack usage and...
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2023-07-25
This case study explores what Media Richness Theory (Daft and Lengel, 1986) may offer as a theory to explain employee “Zoom fatigue” during COVID-19 and also examines potential fatigue-related gender differences that may affect our understanding of the theory. This project sought experiences from...