ERA

Consumer Published Product Portfolio

Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations, highlighting the ways in which the company has become one of the best in its field or how it deals with different problems encountered within that sector.

Case studies include: Abel & Cole; Absolut; Actimel and Danacol; Adnams; AG Barr; Aldi; Alma Win; Amy's Kitchen; Anheuser Busch; Ariel Excel Gel; Arnott's Biscuits; Aunt Bessie's; Australian low-carb beer; Australian Retail Grocery Market; Aveda; Avon; B_E_E; Beer for Women; Bernard Matthews; Bio-Oil; The Body Shop; Boost Juice Bars; Booths; Borba; Branston Beans; BrewDog; Britvic; Bronco Wine Company; Bulldog; Bulmers; Burger King; Burt's Bees; Cadbury; Cafédirect; The Campbell Soup Company; Celebrity Fragrances; Ciao Bella; Clif Bar; Clorox Green Works; Cobra Beer; Coca Cola Blak; Coca-Cola; Coca-Cola Enterprises; Coca-Cola, PepsiCo and Cadbury Schweppes; Coconut Water; Coffeeheaven; Coors; Copella Fruit Juices; Costa Coffee; Cottonelle for Kids and Kandoo; Cowshed; Crabtree & Evelyn; Cravendale and Cathedral City; Customized makeup; Dabur Vatika; Danone; Deep seawater; Dermalogica; Domino's Pizza (UK); Dove Men+ Care; Dream Dinners; Duchy Originals; Dunkin Donuts; Eat Natural; Ecover and Seventh Generation; Energy Shot; Enjoy Life Natural Brands; Essensis; Ethel's Chocolate Lounge; Ethnic Beer marketing opportunities; Ethnic Skincare; Ethos and Belu; European Bakery; Exxon Mobil and Chevron; Fanta Furufuru Shaker; Farmhouse Fare; Febreze; Feel Good Drinks; Firefly; Five Guys; Flora and Benecol; Folgers and Maxwell House; Foster's; Foster's, Lion Nathan and Pacific Beverages; Frito-Lay; Gillette; Gillette Fusion; Glaceau; Glowelle; Grasshopper; Green Mountain Coffee Roasters; Greggs; Grey Goose; GSK Iso-active Toothpaste; Gü Chocolate Puds; Guinness; Hain Celestial UK; Haribo; Heinz UK; Highland Spring and Volvic; Hotel Chocolat; Ingredient Fortification; Innocent; J Sainsbury; jamba Juice; Japanese healthy beer/brews; Kellogg's; Kettle Chips and Tyrrells; KFC; Kidfresh; Kind Snacks; Kiss My Face; Kraft; Lambrini; LaraBar and Kashi Bars; Lidl; Lipton Teas; Low calorie functional drinks (Gatorade and Vitaminwater); Loyd Grossman; Lush; Magners; Marks & Spencer; Marmite and Vegemite; McCain; McDonald's; Method; Minute Maid; Monster Energy; Morrisons; Mother Energy Drink; Mr Kipling; Müller; Nespresso; Nestle and Cadbury's dark chocolate; Nestlé Nescafe Charge; Nestlé Partners' Blend; New Covent Garden Food Company; Nude and Care skincare; Nudie; Oasis; Old El Paso; Onken; Optimel Control & Coffee Shape; L'Oreal Men's Expert; Oust; Peet's Coffee & Tea; Peperami; PepsiCo; Pinkberry; Pizza Hut; POM Wonderful; Pot Noodle; Pret A Manger; Pringles; Procter & Gamble; Procter & Gamble Shampoo; PZ Cussons; Quorn; Rebranding; Red Bull and Lucozade; Reggae Reggae Sauce; Relaxation Drinks; Retro snack brands; Ribena; Robert's American Gourmet; Sabinsa; Sara Lee, Hovis and Alara; Satiety; Sciona and WellGen; Shiseido Tsubaki; Shloer; Simple Ingredient Foods; Skinny Cow; Skyy Vodka; Smart Balance; South Beach Living; Sprinkles; Starbucks; Stoats Porridge Bars; Stonyfield Farm; Subway; SunChips; Sunny Delight; Sunny Queen Farms; SuperJam; Sutter Home Winery; Swash laundry products; Tata Tea; Teavana; Tesco non-food development; Thorntons; Tom's of Maine; Trader Joe's; Tsingtao Beer; Twinings; UK biscuits (United Biscuits, Burton's Foods and Northern Foods); UK retailing; Vaseline; Wagamama; Waitrose; Walkers; Walkers Potato Heads and Burts Chips; Wal-Mart and Carrefour; Warburtons and Kingsmill; Weetabix; Wheaties Fuel Cereal; Whole Foods and Marks & Spencer; Wild Bunch & Co.; Win Sport; Wrigley and Trident; Wrigley's 5 Gum; Yakult and Activia; Yeo Valley and Rachel's Organic.

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Items in this Collection
  1. Alma Win Case Study: Promoting skin and environment friendly products in household cleaning and laundry [Download]

    Title: Alma Win Case Study: Promoting skin and environment friendly products in household cleaning and laundry
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporate governance--Case studies, Corporations--Case studies
    Date Created: 2009
  2. Wrigley’s 5 Gum Case Study: Remaining competitive in the gum market through a multi-sensory offering [Download]

    Title: Wrigley’s 5 Gum Case Study: Remaining competitive in the gum market through a multi-sensory offering
    Creator: Datamonitor
    Subjects: Corporate governance--Case studies, Industrial management--Case studies, Corporations--Case studies
    Date Created: 2009
  3. Retro snack brands case study: Capitalizing on the consumer desire for nostalgia [Download]

    Title: Retro snack brands case study: Capitalizing on the consumer desire for nostalgia
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporate governance--Case studies, Corporations--Case studies
    Date Created: 2008
  4. Rebranding Case Study: The pitfalls of undertaking rebranding strategies in the consumer domain [Download]

    Title: Rebranding Case Study: The pitfalls of undertaking rebranding strategies in the consumer domain
    Creator: Datamonitor
    Subjects: Corporations--Case studies, Corporate governance--Case studies, Industrial management--Case studies
    Date Created: 2009
  5. Lambrini Case Study: Growth and evolution of a female-specific alcoholic drinks brand [Download]

    Title: Lambrini Case Study: Growth and evolution of a female-specific alcoholic drinks brand
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporations--Case studies, Corporate governance--Case studies
    Date Created: 2009
  6. Lipton Teas Case Study: Achieving longevity in the growing tea market [Download]

    Title: Lipton Teas Case Study: Achieving longevity in the growing tea market
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporations--Case studies, Corporate governance--Case studies
    Date Created: 2010
  7. Pringles Case Study: Diversifying a brand into multi-usage occasions [Download]

    Title: Pringles Case Study: Diversifying a brand into multi-usage occasions
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporate governance--Case studies, Corporations--Case studies
    Date Created: 2008
  8. Starbucks case study: Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market [Download]

    Title: Starbucks case study: Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market
    Creator: Datamonitor
    Subjects: Corporations--Case studies, Industrial management--Case studies, Corporate governance--Case studies
    Date Created: 2009
  9. Domino’s Pizza (UK): Building from a platform of scale and innovation to grow during recession [Download]

    Title: Domino’s Pizza (UK): Building from a platform of scale and innovation to grow during recession
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporations--Case studies, Corporate governance--Case studies
    Date Created: 2009
  10. Stoats Porridge Bars case study: Fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand [Download]

    Title: Stoats Porridge Bars case study: Fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand
    Creator: Datamonitor
    Subjects: Industrial management--Case studies, Corporations--Case studies, Corporate governance--Case studies
    Date Created: 2009